
Shaw, the former mayor of Ashland, OR, and a political consultant, has created a handbook to walk candidates for local elections through all the steps of running a campaign. This revised and updated edition covers every phase of the process, for example, conducting initial precinct analysis, structuring the campaign organization, and creating the various forms of campaign materials. It is illustrated with helpful examples such as sample brochures and lawn signs, including clear instructions on how to install the signs. Anyone running for a local elected office will find this title a valuable resource for organizing and running a campaign.--Library Journal