Itamar Simonson, Emanuel Rosen (Get this book) An erudite study on how the information age has affected the consumer purchasing experience. Marketing and advertising professionals Simonson and Rosen collaborate on a timely discussion of how consumer purchasing patterns have drastically changed in recent years. They attribute this radical shift to the information age's increased availability of "perfect information," whereby consumers have unlimited access to peer reviews, informed professional opinions and specific details prior to purchasing a product. The age of informed decision-making is upon us, they write, and this means more carefully evaluated choices for buyers and the ultimate challenge for marketers and advertising teams. A well-produced economic study on how technology is changing how we shop.--Kirkus
