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Saturday, February 21, 2015

5 Takeaways from Nielsen BookScan: (Effects of EBooks)

The Learning Curve  By Ellen Harvey   Posted on February 10, 2015

Back in January, at the Digital Book World ConferenceOpens in a new window Nielsen Book president Jonathan Nowell , shared the resultsOpens in a new window of the annual Nielsen BookScan. Nowell packed a ton of information into the 20-minute presentation, tracking how the print market has changed in the U.S. since ebooks rose to prominence. Although print sales have been negatively impacted, ebooks have actually boosted overall book sales. And some genres are doing better in print than they ever have before.
For those who have yet to dive into the report, or like me were blinded by the sheer number of graphs in Nowell's presentation, here are some of the most important takeaways.