Ever since Starbucks launched its first digital book Pick of the Week in conjunction with Apple iBooks in September 2011 – an extended sampler of Erin Morgenstern’s debut novel, The Night Circus – publishers have tried to leverage the program for both new and backlist titles. But perhaps none has reached quite so far into the backlist as digital publisher Diversion Books, which publishes the e-book of S.E. Hinton’s 40-year-old YA classicRumble Fish, the Oct. 14–20 Starbucks/iBooks Pick of the Week. Mary Cummings, v-p and editorial director of Diversion, says, “We think Rumble Fish can help a new generation of readers discover one of the most important young adult authors of all time. And we hope the offer will inspire longtime Hinton fans to reconnect with the author.”| Tuesday, November 4, 2014
Starbucks Pick of the Week: S.E. Hinton's 'Rumble Fish'
Ever since Starbucks launched its first digital book Pick of the Week in conjunction with Apple iBooks in September 2011 – an extended sampler of Erin Morgenstern’s debut novel, The Night Circus – publishers have tried to leverage the program for both new and backlist titles. But perhaps none has reached quite so far into the backlist as digital publisher Diversion Books, which publishes the e-book of S.E. Hinton’s 40-year-old YA classicRumble Fish, the Oct. 14–20 Starbucks/iBooks Pick of the Week. Mary Cummings, v-p and editorial director of Diversion, says, “We think Rumble Fish can help a new generation of readers discover one of the most important young adult authors of all time. And we hope the offer will inspire longtime Hinton fans to reconnect with the author.”| 
