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Mackey and Sisodia, leaders of the corporation Conscious Capitalism, describe the movement in the context of Mackey's reflections as cofounder of Whole Foods Market. The term conscious capitalism refers to businesses that serve the interests of all major stakeholders customers, employees, investors, communities, suppliers, and the environment. Mackey and Sisodia cite companies such as Southwest Airlines, Google, the Container Store, Whole Foods Market, and Nordstrom as embracing this sound vision of reality. A very solid examination.--Booklist