by Chip Heath (Get the Book)The Heath brothers, a Stanford University Graduate School of Business professor and a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship respectively and coauthors of Switch and Made to Stick, tackle the problems of decision-making, and all the failures that come with it. To help with the decision making process, the authors approached it from four principles that they refer to as the "WRAP model": Widen your options; Reality test your assumptions; Attain distance before deciding; and Prepare to be wrong. Each principle is given several chapters, with examples provided for putting these approaches into practice. Breaking out of a narrow framework to recognize other options, for example, is approached through methods such as considering opportunity costs and the vanishing options test. The writing is humorous and often surprising, a tool that the authors use to great effect when sharing such examples as David Lee Roth's obsession with brown M&Ms. Coupled with their insightful analyses, the book proves particularly insightful. --Publishers Weekly
