Thinking, fast and slow

 by Daniel Kahneman. Decision making tends to be intuitive rather than logical. Kahneman has dedicated his academic research to understanding why that is so. This work distills his and colleagues' findings about how we make up our minds and how much we can trust intuition. Clinical experiments on psychology's traditional guinea pigs college students abound and collectively batter confidence in System 1. as Kahneman calls intuition. All sorts of biases, sporting tags like the halo effect (i.e., unwarranted attribution of positive qualities to a thing or person one likes), bedevil accurate appraisal of reality. According to Kahneman, intuitive feelings often override System 2. or thinking that requires effort, such as simple arithmetic. Exemplifying his points in arenas as diverse as selecting military officers, speculating in stocks, hiring employees, and starting up businesses, Kahneman accords some reliability to intuitive choice, as long as the decision maker is aware of cognitive illusions (the study of which brought Kahneman the 2002 Nobel Prize in Economics). Kahneman's insights will most benefit those in leadership positions yet they will also help the average reader to become a better car buyer. --Booklist (Check catalog)