by Cheryl Woodard. Woodard, co-founder of PC Magazine, Macworld, and PC World, shows how to turn an idea for a special-interest publication into a successful and possibly sellable business. She includes information about raising capital, managing employees, building readership, adding spin-off products, subscription budgeting and profitability, finding good advertising salespeople, using financial information to make business decisions, Internet publishing, and fixing common problems. --Summary
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