by Julia Angwin. Angwin explains how high-profile members exert power by threatening to leave if they are not given maximum control of their online experiences. She skillfully shows the combination of business strategies used by MySpace and Facebook, including copying each other's best features, to capture market share and advertising revenue. The first and only business history thus far of MySpace, this outstanding title is highly recommended for all public library and academic collections. --Library Journal (Check Catalog)
Monday, April 6, 2009
Stealing MySpace : the battle to control the most popular website in America
by Julia Angwin. Angwin explains how high-profile members exert power by threatening to leave if they are not given maximum control of their online experiences. She skillfully shows the combination of business strategies used by MySpace and Facebook, including copying each other's best features, to capture market share and advertising revenue. The first and only business history thus far of MySpace, this outstanding title is highly recommended for all public library and academic collections. --Library Journal (Check Catalog)
