by Jerry Oppenheimer. Oppenheimer (Just Desserts) takes a tour of Mattel's seamier side, highlighting its dubious corporate practices and kooky cast in this scathing portrait to be published to coincide with Barbie's 50th anniversary. Executive scapegoats and backpedaling resulted in public lashing from the media and intense public mistrust. Fast-paced and engaging, this exposé will absorb readers until the last page and will forever change the way they think about the company. (Publisher' s Weekly) (Check Catalog)
Tuesday, February 24, 2009
Toy monster : the big, bad world of Mattel
by Jerry Oppenheimer. Oppenheimer (Just Desserts) takes a tour of Mattel's seamier side, highlighting its dubious corporate practices and kooky cast in this scathing portrait to be published to coincide with Barbie's 50th anniversary. Executive scapegoats and backpedaling resulted in public lashing from the media and intense public mistrust. Fast-paced and engaging, this exposé will absorb readers until the last page and will forever change the way they think about the company. (Publisher' s Weekly) (Check Catalog)
